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EIF-Stand Up To Cancer-AIDAN 30-ISCI: SU2CMLBA01H

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More than 163,000 kids are diagnosed with cancer each year worldwide. But through Stand Up To Cancer’s (SU2C) innovative cancer research, we are accelerating the pace to get new therapies to patients quickly and save lives now.

A new, moving PSA campaign, created by Stand Up To Cancer and Major League Baseball, titled “Potential” offers an intimate look into the lives of MLB stars when they were young and developing their passion for baseball— featuring cancer survivor and Chicago Cubs first baseman Anthony Rizzo, as well as Washington Nationals right fielder Bryce Harper, center fielder Mike Trout of the Los Angeles Angels, Seattle Mariners pitcher Felix Hernandez, Boston Red Sox pitcher David Price and center fielder Andrew McCutchen of the Pittsburgh Pirates.

“Potential” reminds audiences that every great baseball player was once a kid too, dreaming of playing in the big leagues. The early childhood images underscore the message that every kid deserves the chance to dream big without the prospect of facing a cancer diagnosis in their way.

“It is so special to be involved in such an inspiring campaign with Stand Up To Cancer and MLB,” adds Anthony Rizzo of the Chicago Cubs. “As a cancer survivor, I know firsthand what it takes to fight this disease— courage, strength, and the support of people all around you cheering you on. I’m proud to play for an organization that understands how powerful our voices are in the fight against cancer.”

Now we are offering you the chance to join the team. Please share this important message with your viewers by airing the :15 and/or :30 PSAs as soon and as often as possible. To request a PSA in a different format, please contact us at psa@boombroadcast.com or directly at (609) 748-7411.

If you need additional information or have questions about this campaign please visit www.standup2cancer.org. SU2C is a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization.

Very truly yours,

Maurine Slutzky
VP Communications
Entertainment Industry Foundation

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